The realty firms in Karnataka have made an initiative to sponsor
billboards for an election awareness campaign, ‘You Vote You Decide’.
This campaign is to create awareness among the general public about the
importance of voting in the coming elections.
Tanya Singh Khosla, a Bangalore graphic and brand designer conceived the idea and initiated the ‘You Vote You Decide’ campaign to push the Bangaloreans to vote for the general election. According to reports, there are around 90 billboards coming up with provocative questions like ‘Can India raise the bar?’ etc., that sync with the sponsors ad in terms of colour and questions. The campaign aims at driving a large number of voters to make use of their civic rights which can be achieved by promoting the message through billboards on the roads that grab the attention of general public.
These days, the metro cities hold big advertisement billboards about new properties coming up in the nearby localities which are placed on the sides of the busy roads and buildings. Tanya said that this struck an idea on her mind to initiate the awareness campaign through these billboards with support from the realtors who post their ads. She also mentioned that Embassy Group has immediately approved the idea for the campaign hoarding. The Confederation of real Estate Developers’ Association of india (CREDAI) Karnataka also shared their billboards for the cause. The president of CREDAI-Karnataka said that this is an effort by the realty business to bring a change in Bangalore.
The realtors were approached for the campaign as 80-90% of the ad hoardings are rented out by the real estate builders in the city. Moreover, renting the billboards alone will costs around Rs. 1 to 3 lakh and printing, fixing and maintaining it will cost an additional Rs. 1 lakh. So the real estate players sponsoring for the billboards will help bring the awareness campaign to life. These awareness billboards of the real estate firms will be targeting Bangaloreans from April 4th. They are also planning to launch customized wall papers with voting related provoking questions which can be freely downloaded.
More Property: property in bangalore | flats in bangalore | 2 bhk flats in bangalore
Property in bangalore | flats in bangalore | 2 bhk flats in bangalore - See more at: http://propertytrendsindia.blogspot.in/2014/05/rent-vs-buy-in-bangalore.html#.U2submcpfaE
Tanya Singh Khosla, a Bangalore graphic and brand designer conceived the idea and initiated the ‘You Vote You Decide’ campaign to push the Bangaloreans to vote for the general election. According to reports, there are around 90 billboards coming up with provocative questions like ‘Can India raise the bar?’ etc., that sync with the sponsors ad in terms of colour and questions. The campaign aims at driving a large number of voters to make use of their civic rights which can be achieved by promoting the message through billboards on the roads that grab the attention of general public.
These days, the metro cities hold big advertisement billboards about new properties coming up in the nearby localities which are placed on the sides of the busy roads and buildings. Tanya said that this struck an idea on her mind to initiate the awareness campaign through these billboards with support from the realtors who post their ads. She also mentioned that Embassy Group has immediately approved the idea for the campaign hoarding. The Confederation of real Estate Developers’ Association of india (CREDAI) Karnataka also shared their billboards for the cause. The president of CREDAI-Karnataka said that this is an effort by the realty business to bring a change in Bangalore.
The realtors were approached for the campaign as 80-90% of the ad hoardings are rented out by the real estate builders in the city. Moreover, renting the billboards alone will costs around Rs. 1 to 3 lakh and printing, fixing and maintaining it will cost an additional Rs. 1 lakh. So the real estate players sponsoring for the billboards will help bring the awareness campaign to life. These awareness billboards of the real estate firms will be targeting Bangaloreans from April 4th. They are also planning to launch customized wall papers with voting related provoking questions which can be freely downloaded.
More Property: property in bangalore | flats in bangalore | 2 bhk flats in bangalore
Property in bangalore | flats in bangalore | 2 bhk flats in bangalore - See more at: http://propertytrendsindia.blogspot.in/2014/05/rent-vs-buy-in-bangalore.html#.U2submcpfaE
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